EMAIL

EMAIL MARKETING ERA

One of the most effective channels of digital marketing, optinmonster defines the practice as sending emails to prospective clients with the aim of converting them into long-term loyal customers. Easier said than done however, so let’s investigate what constitutes an ideally structured marketing email that is going to achieve the overall goal of gaining loyal consumers.

According to prontomarketing the content of marketing emails should contain engaging subject lines, a conversational tone and targeted content. If all three ingredients are broken down one by one, we can understand how they gel together to attract potential customers.

Firstly, shanebarker depicts how humorous subject lines are most effective which makes sense because consumers will naturally be compelled to read more of something they find funny. Refer to the image below from hubspotof potential funny subject lines for marketing emails.

Regarding, the tone in the body content of the email,seopressor contend that a conversational tone creates more of a connection with the reader which makes sense from a marketing perspective as consumers want to be engaged with the content and not feel like they are being exposed to another ordinary promotional campaign.

Finally, the use of targeted content in email marketing is paramount according to thebridgecorp who describe how having unique content relevant to a specific segment will ultimately lead to an increase in open rates and revenue. For example, a marketing email that targets a youthful demographic may talk about the latest fashion trends to entice young consumers to buy from the firm’s online retail store.

So, there you have it. Constructing the perfect marketing email was more complex than first thought perhaps! Let me know your thoughts on email marketing and whether you think brands should focus more resources on this channel..